Jake is currently in his final year of a BSc in Product Design at Nottingham Trent University. He recently completed a 12-month industrial placement at Crown Holdings Inc, where he worked primarily with the innovation teams on visual design and new product development. His role was primarily customer-focused, concentrating on packaging design, technical limitations and managing expectations around the possibilities of metal products. During his placement, Jake also launched his own business, EZ Beverages, which he continues to develop alongside his studies.