Texture and materials
The packaging uses high-quality matte paper with a delicate feel, offering a sensation of softness and lightness. This choice of materials is reminiscent of the brand’s natural feel-good factor.
Design
The box design is characterized by fine, natural illustrations, including hemp leaves, which subtly evoke the main ingredient, CBD. These graphic elements, lightly shaded in pastel tones, create a serene atmosphere, reinforcing the idea of well-being that the brand wishes to convey.
Finishes
The product name, Sérénissime, and the Les Enchantées brand are printed in fine, elegant lettering, highlighting the product’s sophisticated spirit. The front also features the French flag, highlighting the product’s French origin, a guarantee of quality and local know-how.
In addition, small icons on the sides of the packaging communicate the brand’s main commitments: natural ingredients, the absence of harmful chemicals or additives, and respect for the environment. These visual details are placed to facilitate understanding while integrating harmoniously with the overall design.