Guinot’s two wire labels also follow a folding flap logic, bringing both practicality and refinement to the packaging. The inner flap serves to enrich the label without compromising its clean, minimalist exterior. The flap thus enables information to be segmented, with a strong visual first approach on the front (image, product name, logo), and detailed content on the inside that informs without overloading the external visual.
Using this approach, Guinot can include explanations of the customer experience, while maintaining a clean, attractive front. This method is particularly useful for cosmetics labels, where it is often necessary to include a great deal of information (ingredients, precautions for use, certifications, etc.) without detracting from the visual appeal of the packaging.