Rebecca and Rafa both have a combined 25+ years of experience in the industry and currently lead the branding and visual identity designs for Coca-Cola Europe.
Rebecca is intrigued by smart, distinctive design solutions and always seeks to get an emotional response through a piece of design. She believes that design is at the core of all good businesses, marketing campaigns, and well… everything. When not obsessing over beautiful typography, she is generally exploring her adopted city of Vienna.
Rafa believes in design as an aesthetic expression of the message and the power of signs to generate emotions. He thinks the basis of a relevant/good design is solid concepts, irresistible crafting, and human centricity. Even understanding the cultural differences between Europe and his hometown, Colombia confirms that, in the end, we are people and brands interacting and responding to stimuli similarly.