Creating an attention-grabbing Johnnie Walker Blue Label series meant collaborating beyond whisky norms. Co-created with digital artist Luke Halls, Butterfly Cannon’s ‘Cities of the Future, 2220’ collection envisions iconic cities 200 years ahead.
Hyper-real digital art blends landmarks with futuristic themes, reframing ‘Keep Walking’ for next-gen luxury consumers. Mobile interactivity via redesigned labels enhances the experience, with 10 key markets and Mars embracing this future-focused vision.