A partnership with Zappar and RNIB for on-pack accessibility innovation, introducing improved QR codes on Persil packs in the UK since March 2023.
These codes, detectable by integrated apps, enhance inclusivity for the 2 million visually impaired in the UK. The front-of-pack QR enables app-based recognition from a meter away, offering info from ‘laundry detergent’ to usage, safety, and recycling details.
Interaction with device accessibility features ensures larger text or audio info. Their goal is to standardize product info accessibility in packaging design, sparking broader dialogue.