Blake Lively launches Blake Brown

The collection, made up of vegan shampoos, masks and styling products, promises to leave hair “healthy and strong” with a “fortifying” and “nourishing” system.

“I was determined to bottle up a premium, salon-quality hair care line that is cleaner, cruelty-free, easier, yummier, more sustainable and more accessible than anything I saw out there.” said Blake Lively.