Aptar Beauty revolutionises the fragrance market

Aptar Beauty, a global specialist in fragrance dispensing technologies, is launching the Color Code PCR fragrance pump, a first for the beauty market, made from post-consumer resin (PCR).

This innovative pump reduces CO2 emissions by up to 39% compared with conventional versions, while offering ecological and economic benefits, notably by avoiding the ‘plastic tax’. Fully customisable and recyclable with glass bottles, it reinforces Aptar’s commitment to the circular economy and sustainability.