The folding cartons of the « Original” range of L’AUBALIEU were created using an eco-design approach in line with the products. A very strong embossing textures the luxurious and pure look of the cartons. The structure, using an FSC cardboard, is based on the origami technique that avoids using glue without affecting its solidity. It enhance the unboxing scenography: once the top is removed, the base opens like a lotus flower (reminder of the logo) revealing the product, like a treasure.
ALAIA Folding carton
What is it? Season after season, Azzedine Alaïa continually reworks the same shapes, cutting and adapting materials and color codes. Black in winter, the skater dress adopts a pure white