For the production of this packaging, we have opted for a sustainable material made from 100% recovered paper (PCW). This uncoated recycled paperboard has a highly textured and ultra-natural surface. The debossing of the material itself embellishes the folding carton, which is printed in hot stamping in 1 black colour on the facing + embossing on the name of the prototype. Finally, a few labels with a mirror effect were perfectly placed on the exterior of the packaging, in the spaces created for this purpose, in order to illustrate and reinforce the message that this prototype wants to deliver.
Mirror Mirror won the Bronze award in the ‘Body, Health & Beauty – Professional conceptual work’ category in the Pentwards 2023 competition.