Tan-Luxe teams up with Paris Hilton for its new line of self-tanners

For this new product, Paris Hilton asked that the self-tanner last longer, tan less, look more natural and be suitable for all skin tones. The mist is also scented with Pink Sands, a fragrance created exclusively by Paris Hilton for Tan-Luxe.

“For our first-ever celebrity collaboration, Paris was the ideal choice. She has always been ahead of the curve, whether that be inventing the selfie back in the early 2000s or, more recently, trailblazing in the Web3 space. To us, she is the future–and her evolution aligned so well with Tan-Luxe’s pioneering spirit“ says Marc Elrick, Tan-Luxe Founder and CEO.