Bottega Veneta makes a comeback in perfumery

If Bottega Veneta fragrances have become rarer in recent years, it’s not for nothing. Bottega Veneta is preparing to launch a ‘very high-end’ fragrance this year.

The announcement of the creation of a Kering Beauté division was followed by its first acquisition of British perfumer Creed. The Group expressed its desire to develop its cosmetics offering, notably around brands such as Bottega Veneta and Alexander McQueen, in order to add an olfactory imprint to the creative vision of Matthieu Blazy, Artistic Director of Bottega Veneta.