Absolut & Sprite ready-to-drink arrives in several European countries

The launch of Absolut & Sprite is expected to generate interest. This is the second partnership between the Swedish vodka, owned by a French group, and a soft drinks brand, after Ocean Spray.

For Coca-Cola, owner of Sprite, this is not a first, two years after associating its most famous cola brand with Jack Daniel’s whiskey. The blend, which is 5° proof, will be sold for around €2.50 per 25cl can. This should certainly maintain the strong international trend for ready-to-drinks.