Unilever to acquire haircare brand K18
Unilever has entered into an agreement to purchase the premium biotech haircare brand K18. This move is seen as part of Unilever’s ongoing efforts to enhance its portfolio by focusing on high-growth sectors, as stated by the company.
“We are thrilled to continue to grow our Unilever Prestige portfolio in high growth premium spaces with the addition of K18. This acquisition complements our fast-growing portfolio of premium, culturally-relevant consumer brands. What Suveen, Britta and the team have created is a testament to the importance of brands built on unparalleled science, product efficacy and community love” stated Vasiliki Petrou, Unilever Prestige CEO.
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