Peter Kay, Senior Strategic Design Manager, DCA Design International Ltd.
As structural packaging is still rooted in the physical realm it offers an ideal platform to harness the power of multisensory experiences for brands to express their uniqueness. Great human centred design should create complete user experiences where many more senses are engaged. DCA will offer their perspectives on how they help their clients create multisensory consumer experiences through 3D design and how multisensory packaging may also benefit areas such as inclusivity and sustainability.