Cassandre Milius is a French entrepreneur and founder and CEO of The Good Habits Studio, the impact design studio that makes ecology positive, fun and guilt-free, helping organisations with their ecological transition from A to Z. A graduate of Grenoble EM and the Strate School of Design, Cassandre has acquired dual skills in business and design, which she has been able to apply in her work for Accenture, SNCF, Canal Plus and growing start-ups. She is also a lecturer at the Université de Nice Côte d’Azur and CY Cergy Paris Université. Committed to engaging as many people as possible in a positive and lasting way towards eco-responsibility, she is a member of the associations 2tonnes, La Fresque du Climat and Les Ateliers de l’Adaptation au Changement Climatique, and regularly speaks at conferences on these subjects. As an entrepreneur, she is also involved in women’s entrepreneurship networks such as Empow’Her, WILLA and La Ruche Paris.