Cassandre Milius, founder et CEO, The Good Habits
In the face of the ecological emergency, major questions are emerging about how we can transform our industries to make them eco-responsible. During this conference, you will discover how design can become a key tool for cosmetics that are more aware of the challenges of the 21st century. Far from being limited to a purely aesthetic angle, this talk invites you to take a step back and consider the human and psychological issues that accompany this transformation. How can design stimulate an emotional connection, inspire action and put people at the heart of our approach to create a lasting change in behaviour? How can consumers and companies be motivated in this transition without falling into eco-anxiety and guilt-tripping? Through innovative examples and open reflection, we will demonstrate how design is much more than a question of aesthetics: it is a profound approach capable of shaping our realities and, consequently, the future of the packaging industry!
