Nicolas Loufrani, CEO, SmileyWorld Ltd
Smiley, a global beacon of positivity, expands beyond its iconic logo to create impactful partnerships in packaging design. From mass-market to luxury; fashion, health and beauty to food & beverage. Smiley’s previous global IP licensing collaborations with brands such as Richard Mille, Urban Decay or Mondelez, demonstrate the brand’s ability to infuse cheer and emotions into every type of product packaging. Hear more about their Future Positive Campaign that outlines Smiley’s dedication to sustainability, showcasing strategic packaging redesign inline with European directives.
It’s not just about joy; Smiley’s story is one of purposeful collaborations, diversified product packaging, and a steadfast commitment to a sustainable, positive future.
