Christophe Pradère, Founder BETC Design & CEO BETC Asia
In this insightful presentation, Christophe will explore the essence of the beauty design industry, spotlighting pioneering designs that challenge traditional principles crafted by bet design. Within the broader context the new paradox of the beauty category: redefining the new branding principles illuminates the transformative journey of the beauty design industry. Together, we aim to push past established limits by defining three key paradoxes: consciousness & indulgence; tradition & innovation; efficiency & safety. By these paradoxes we want to see how it impacts on brand identity trends and on new brand concept development.
