Nuxe choses the PZ Twist pump by Aptar Beauty

Incorporated with a twist-to-lock technology – an on/off locking system based on a rotary movement of the pump – this pump doesn’t need a cap. And, as it’s primarily made of polypropylene (PP) and contains no POM, it is in line with the new PET bottle and the clean and non-toxic formulas. Perfect for the marine ecosystem and to respect the environment.

“Nuxe wanted a pump that was more eco-responsible, attractively designed and easy to use – possibly with a new gesture while maintaining the same level of spray performance. PZ Twist ticked all the boxes and immediately appealed. We designed this pump precisely for this type of demand: fewer components and e-commerce compatibility. Our innovation team succeeded in rethinking the PZ range by integrating twist-to-lock technology. We’re very proud of our collaboration with Nuxe, and delighted to see PZ Twist convert the suncare packaging market“, says Madalina Dragan, Personal Care & Home Care Emea Marketing Director.