Campari pushes Milano link in pack refresh

The Milanese brand revamps it’s bottle to reflect “the sleek, minimalist fashion and contemporary design that the city is known for”. The vertical lines in the glass, and naming Milan on the front label pay tribute to this fashion capital.

Campari also announced an increase in sales of 19.6% year-on-year for the first quarter of 2023. Campari reports to have benefitted from a “resilient consumer environment”.

Read the full article to get a glimpse of:

• How the launch will take place
• The drone spectacle organised by Campari to reveal the launch 
• The brand sales increase and last years’ figures