CEO France
After a stint at OgilvyRed, Mathieu wanted to join an agency that would allow him to reconcile the strategic rigour of consultancies with the unbridled creativity of the most creative agencies. He was seduced by Dragon Rouge, which he joined in spring 2018 to head up strategy in Paris.
After repositioning the Innovation team in the agency’s corporate offering, Mathieu takes over as general manager of the corporate branding division. The growth is there and Dragon Rouge entrusts him with the general management of coporate, retail and innovation from September 2019.
Surrounded by a great team, Mathieu starts to set up a new model of brand strategy and design consulting by proposing a very integrated approach. He wants to bridge the gap and offer a 360° expression of the brand while guaranteeing continuous advice to the agency’s clients. The model is working and between 2020 and 2022, Mathieu will finish uniting the entire French office with expertise in consumer, regulated market and project management.