CEO
After starting out as a high-level sportsman and training in marketing, Bertrand BARRÉ created in 1986 the foundations of a group dedicated to innovation, which today has around fifty employees and works for the most famous brands all over the world.
GROUPE ZEBRA, Innovation Factory, is based on three areas of expertise: STRATEGY – DESIGN – GO TO MARKET
In 28 years, the group has developed more than 8,000 products and services sold throughout the world
At the end of 2012, he published a book on innovation management, ALL YOU NEED IS L.O.V.E (Live the Oblique Vision Experience) or “HOW TO INNOVATE IN SATURATE MARKETS”.
Then in 2022, he published “Innovate just, not just innovate”. A methodological proposal on the innovation process and to maximise the impact of innovation projects on value creation.