Press release | Paris Packaging Week unveils its first industry trend report: Perspectives 2025
Paris, 09/01/2025 – Paris Packaging Week is proud to announce the launch of its inaugural trend report, Perspectives 2025: Expert Insights on Current and Future Packaging Trends. This cutting-edge report, developed by leaders for leaders, offers invaluable insights into the trends shaping the packaging industry today and those poised to define its future.
The power of industry expertise
Perspectives 2025 is a collaborative effort featuring thought leaders from some of the most influential companies across cosmetics, beverages, retail, and creative services. Contributors from Rémy Cointreau, Yves Rocher, Waitrose, Kingfisher, and others have drawn on their deep expertise to identify emerging themes and highlight the trends they believe will shape the packaging industry in the coming year.
Key topics and trends explored in the report
The report covers a range of critical and emerging topics set to reshape packaging in 2025 and beyond, including:
- AI in Packaging: How artificial intelligence is transforming the way packaging is conceptualized and produced.
- Unweighting: The push for ultra-light, resource-efficient packaging that reduces environmental impact without compromising quality.
- Monomaterials: Innovations in single-material packaging for improved recyclability and a circular economy.
- Packaging as an Experiential Object: The rise of packaging that tells a story, engages consumers’ senses, and elevates the unboxing experience.
- And more.
Sebastian Kraus, Associate Director of Packaging Development at Kao, explained his motivation for participating in the report: “I wanted to highlight the real challenges and needs the packaging industry is currently facing.The changes required to meet evolving responsibilities and stricter sustainability criteria are not easy to implement, but they are necessary. It’s crucial to recognize that new packaging requirements must be considered from the very start of the design process. Everyone in the project team needs to be ready to adapt and compromise in order to create truly sustainable packaging solutions”
A community initiative for the industry
Josh Brooks, Co-Director of Paris Packaging Week, shared the vision behind the report: “As the leading event for packaging innovation, we see ourselves as more than an event organizer—we’re a platform for knowledge-sharing and collaboration. Perspectives 2025 is our way of creating content from the voices of our community, for our community. It’s an opportunity to reflect on the expertise and creativity that drive our industry forward and inspire meaningful innovation.”
Exclusive access for event attendees
For the first time, Paris Packaging Week is offering this trend report exclusively to its attendees. Attendees of this year’s event will receive complimentary digital access to Perspectives 2025 a few days after the show.
Visitors can now register for free at parispackagingweek.com.
Join us on January 28 & 29, 2025, at Paris Expo Porte de Versailles.
About Easyfairs
Easyfairs organises and hosts events, bringing communities together to visit the future.
We currently organise 110 market-leading event titles in 12 countries (Algeria, Belgium, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).
We are passionate about “easifying” the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year.
The Easyfairs Group employs 820 highly committed talents, deploys the best marketing and technology tools and develops brands with a strong appeal to our stakeholder communities.
For the sixth year running, Deloitte conferred “Best Managed Company” status on Easyfairs in 2024.
Easyfairs is proud to be one of the top 20 world’s exhibition organisers, according to the annual STAX ranking.
Visit the future with Easyfairs and find out more on www.easyfairs.com
For further information, please contact:
Noura Moussa – Press Relations
noura.moussa@henaray.com
