Dove x Crumbl: A sweet collection
Dove has teamed up with the sweet cookie brand Crumbl to create a collection of body care products. And for the occasion, Dove has changed the colour of its packaging.
The collection includes a body cleanser and scrub, a deodorant and a liquid hand cleanser, in three fragrances inspired by Crumbl cookies.
“Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer. Pairing Dove’s commitment to superior care with the irresistible scents of Crumbl felt like a natural fit. By listening to our communities, we identified the Crumbl flavors that would resonate most for this collaboration. The result is a collection that challenges what you thought was possible from your body care routine, allowing anyone to cookie all day, every day“, says Gaurav Raisinghani, Head of Innovation, Equity and Brand Design at Dove Skin Cleansing.
