Press release | Doro Packaging at Paris Packaging Week 2025: A Landmark Innovation for Sisley
Doro Packaging and Sisley redefine luxury box inserts with a 100% cardboard solution
Paris, December 19, 2024 – At the upcoming Paris Packaging Week – PCD, taking place on January 28 & 29, 2025, Doro Packaging will unveil a groundbreaking innovation in sustainable packaging: a 100% cardboard insert solution developed for Sisley’s 2024 holiday gift boxes. Sisley, a loyal client of Doro Packaging for over 30 years, is once again at the forefront of eco-friendly luxury.
A sustainable and elegant solution for luxury packaging
As part of its ambitious CSR strategy, Sisley partnered with Doro Packaging to design an eco-friendly and aesthetically pleasing alternative to plastic inserts. This 100% cardboard solution meets stringent requirements:
- Reduced environmental impact: The solution boasts a carbon footprint 2.6 times lower than RPET inserts.
- Refined design: Ensures no visible gaps, even after the products are removed.
- Reliable product support: Rigorously tested and validated under transport conditions.
“The aesthetic and quality aspects were decisive in awarding this project to Doro Packaging,” shared Anaïs Pradal and Elise Picot, purchasing and development managers involved in the project.
A collaborative effort for groundbreaking Innovation
Doro Packaging worked closely with Sisley to design an innovative, scalable cardboard insert. Made up of three components—perforated grid, compartments, and a finishing cover—the solution was meticulously developed to meet Sisley’s technical and aesthetic needs.
“This project is a perfect example of our ability to innovate through collaboration. Our goal was to deliver a unique solution that combines design, sustainability, and reliability. The success of this project with Sisley is a source of great pride for our teams,” said Gilles Regnard, Sales Manager at Doro Packaging.
Visit us at Paris Packaging Week 2025
Doro Packaging will make its debut at PCD – Paris Packaging Week on January 28 & 29, 2025, at booth W176. Join us to learn more about this milestone innovation and discover how Doro continues to push the boundaries of sustainable packaging to meet the expectations of luxury brands.
About Doro Packaging
Based in Monaco for over 50 years, with a box assembly unit in Tunisia, Doro Packaging supports leading cosmetics, skincare, makeup, and fragrance brands in creating custom boxes and cases. With comprehensive expertise in printing, shaping, and finishing, the company constantly innovates to combine aesthetics, sustainability, and performance.
For more information, please contact:
Noura Moussa – Public Relation
noura.moussa@henaray.com
