Wicked beauty collaborations bring enchanting packaging to life

November 27, 2024

For its Wicked-inspired beauty collections, brands like r.e.m. beauty and Dr. PAWPAW have created stunning packaging that embodies the famous musical.

R.e.m. beauty worked with illustrators to design packaging for its products, such as the Glinda Glow Drops Serum and Ozdust Eyeshadow Palette, featuring whimsical details and sparkling finishes inspired by Glinda and Elphaba.

Dr. PAWPAW’s Wicked lip balms also feature creative packaging—Glinda’s Enchanting Lip Balm comes in sleek gold-accented packaging, while Elphaba’s Glimmer Lip Balm is designed with mystical green tones, perfectly reflecting each character’s personality.

Johnny and Pauline Paterson, Founders of Dr. PAWPAW, said “we are absolutely delighted to be partnering with Universal on Wicked-inspired lip care, which fits well with our brand’s ethos and story.”