Wicked beauty collaborations bring enchanting packaging to life

For its Wicked-inspired beauty collections, brands like r.e.m. beauty and Dr. PAWPAW have created stunning packaging that embodies the famous musical. R.e.m. beauty worked with illustrators to design packaging for its products, such as the Glinda Glow Drops Serum and Ozdust Eyeshadow Palette, featuring whimsical details and sparkling finishes inspired by Glinda and Elphaba. Dr. […]