New fragrance applications from Superga Beauty and Cosmogen

The new layering trend (which consists of superposing several fragrances) requires brands to adapt, in particular by proposing new gestures. The ‘Layering Parfum’ collection responds to this demand with a range of products: roll-on, soft brush and stick.

“The methods of applying perfume are changing and it is essential for brands to all adopt the technical resources to be able to respond to these new trends. With the ‘Layering Perfume’ collection, created in collaboration with our expert partners – Cosmogen for packaging and GBC for formulation -, we are offering brands a key-in-hand solution on the market for new, affordable and effective products”, says Leslie Bréau Meniger, CEO of Superga Beauty.