A bold African whiskey, crafted with heritage and modern finesse by Backbar Studios
In this creative concept, the focus is on Mansa Musa, an iconic 14th-century ruler, who inspired the brand name ‘Mansa’.
Mansa Whiskey – Black Gold is a premium whisky of South African origin. The brief was to design a product that reflects its essence, as well as its bottle and label, inspired by the extraordinary story of Mansa Musa and his ‘journey of opulence’.
Drawing visual inspiration from ancient African civilisations and tribal cultures, the design begins with a bespoke bottle adorned with a spiral of waves evoking the shifting dunes of the Sahara desert. The hand-printed label is enhanced by touches of gold leaf applied to textured cotton paper. The cap, also personalised, features a geometric tribal motif engraved on the wooden top, complemented by a matching tamper-evident label.
