Premium glass and metal packaging by Axilone and Verrescence

This solution combines Verescence’s Kali bottle, made with lightweight glass and incorporating 20% PCR, with Axilone’s ‘Pure metal’ 100% aluminium cap and stem. It’s particularly popular for liquid formulas such as liquid lipsticks, lip oils, glosses, eyeshadows and liquid blushes.

“The Kali bottle and its “Pure metal” cap have been designed for brands wishing to project a high-end, eco-responsible image for their make-up products. The sensory experience provided by glass and aluminum is unrivalled. The cool touch and shine of these two materials enhance the perceived quality of the product for consumers“, says Bérangère Raguenet, Marketing and Communications Director at Verescence.

“As a packaging solutions provider, it’s our role to offer solutions that respond to market trends, and to support brands in optimizing the lifecycle of their packaging. Offering a joint glass/aluminum option is a highly relevant proposal for more sustainable luxury. In fact, we’re currently working on reinforcing the eco-design dimension of this full-aluminum concept, by adding PCR recycled aluminum to its recyclability“, says Lucie Ray-Lalanne, Marketing and Communications Director at Axilone.