Studio Guild’s packaging design for premium sparkling wine brand ‘Toujours’
Studio Guild was commissioned to create six premium beverage brands, showcasing labels from Ball & Doggett. The “Find my flavour” project also involved Labelhouse and the glass manufacturer Estal.
Throughout the project, Studio Guild approached the brand development like any other, focusing on authenticity, superior quality, and impact to stand out from competitors while aligning with a premium price range.
To highlight the “Bright White Felt, Ever Opaque” label stock, Studio Guild created the sparkling wine brand “Toujours,” meaning “ever and always,” and developed its story to match this name.
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