NIVEA increases recycled aluminium content to 80% in packaging

This significant enhancement in sustainability is projected to reduce carbon dioxide emissions by approximately 8,000 tons by 2025. The increase in recycled content sets a precedent for other brands in the industry to follow suit in integrating sustainable practices into its packaging.

Philip Helm from the ackaging team noted, “when sorted adequately and put to recycling, aluminium can stay in the material cycle almost infinitely without a meaningful degradation of properties and quality. Therefore, aluminium is really the ideal packaging material for a circular economy.”