Exclusive | Introducing FLUXUS: Revolutionising the shower experience with innovative design

July 23, 2024

FLUXUS promises to transform the way we experience our daily showers by integrating bath salts into a creative and functional packaging concept.

While still in the design phase, this is a groundbreaking project conceptualised by Kirill Krasilnikov and curated by Leonid Slavin and Evgenia Butyrina. Inspired by the desire to enhance convenience and elevate everyday routines, FLUXUS is ingeniously shaped like a showerhead. It features a perforated bottom, allowing it to be effortlessly attached to a standard shower hose. This unique design enables users to enjoy the benefits of Himalayan bath salts seamlessly as part of their showering experience.

Tell us a bit about the brand – its heritage, its story, and its markets

The FLUXUS brand was conceived as a conceptual project with the goal of creating a unique and memorable packaging solution for bath salts. However, instead of traditional bath salts, I decided to take an innovative approach by developing shower salts that provide similar therapeutic and relaxing effects for those who do not have access to a bathtub but still want to enjoy the benefits of bath salts. The target audience for FLUXUS includes individuals seeking convenience and relaxation in their daily routines, combining luxury with practicality.

How does the design express the brand’s values? What inspired the design?

The design of the FLUXUS shower salts packaging embodies the brand’s core values: sustainability, innovation, and user-centricity. The clean, minimalist design reflects a contemporary aesthetic that appeals to a modern audience. The materials for the packaging were chosen for their eco-friendly properties, aligning with the brand’s commitment to environmental protection.

The design was inspired by principles of industrial design, emphasisaing clarity, minimalism, and functionality. Additionally, the natural properties of the salts are reflected in the product’s implementation: nothing superfluous, just purity and effectiveness. The overall design aims to combine functionality with elegance, making the product both practical and visually appealing.

What is innovative or unusual about your packaging?

The innovative aspect of the FLUXUS shower salts packaging lies in its approach to transforming a traditionally bath-exclusive product into a shower-friendly format. The primary packaging, designed as a showerhead-shaped bottle, is a unique and versatile way to deliver the beneficial properties of the salts. The salt beads are designed for multiple uses, dissolving gradually so that users don’t have to frequently refill the bottle. The use of eco-friendly materials further distinguishes the packaging, as it aligns with the brand’s commitment to sustainability. Additionally, the minimalist design and compact size make it ideal for modern, space-conscious consumers.

The secondary packaging provides an interactive experience for the user. Upon opening the box, an image of water droplets emerges from the blueprint of the bottle, visually demonstrating how the product works. This engaging element not only enhances the unboxing experience but also reinforces the product’s concept and functionality.

What technical challenges did you need to overcome to manufacture the packaging, if any?

Given that FLUXUS is a conceptual project, the primary technical challenge lay in designing the showerhead-shaped bottle. The goal was to create a product that visually and functionally resembled a typical showerhead while aesthetically and effectively incorporating the properties of the salts. Achieving this balance required a thoughtful approach to ensure the packaging was both practical and visually appealing. The design process involved careful consideration of how the salts would be dispensed and how the overall look and feel of the product would meet the user’s expectations.

What reactions have you had from customers?

As FLUXUS is a conceptual project, there haven’t been reactions from actual customers. However, feedback from my academic committee and focus groups has been overwhelmingly positive. The unique approach of creating shower salts instead of traditional bath salts has been particularly well-received. Reviewers appreciated the innovative design of the showerhead-shaped bottle and its practical application. They also noted the project’s potential to fill a niche market for those who do not have access to bathtubs but still wish to enjoy the benefits of bath salts. Overall, the concept has been praised for its creativity and thoughtful execution.