How Kiko Milano has gone from make-up underdog to beauty titan ?

Thanks to a bold strategy of brand building, product diversification and global expansion, Kiko Milano has gone from underdog to beauty titan. In 2023, the company achieved sales of 800 million euros, ranking fourth in the European make-up market. The popularity of flagship products such as 3D Hydra Lipgloss and cultural collaborations, notably with the […]