Exclusive | CEO and co-founder of Merci Handy on how it’s redefining personal care with colourful innovation and sustainability
Merci Handy stands out as a beacon of joy and creativity. Founded in 2014 in the heart of Paris, this vibrant brand has revolutionized the way we approach everyday essentials. From their iconic hand sanitizers to an expanding range of delightful personal care items, Merci Handy has captured hearts globally with its unique blend of practicality and cheerfulness. In this interview, we delve into the story behind the brand, the inspiration for its playful design, the innovative packaging that sets it apart, and the overwhelmingly positive reactions from customers.
Join us as we talk to CEO & co-founder Louis Marty, and explore how Merci Handy transforms ordinary moments into extraordinary experiences.
Tell us a bit about the brand – its heritage, its story, and its markets.
Merci Handy was born out of a desire to make everyday products fun and joyful. Founded in 2014 in Paris, our mission is to transform ordinary moments into extraordinary ones with colourful, fun, and effective products. We began with our iconic hand sanitizers, which quickly became popular due to their delightful scents and playful packaging. Over the years, we’ve expanded our range to include hand creams, face mists, and other personal care products. Our markets have grown beyond France to many countries around the world, where people appreciate our unique blend of practicality and cheerfulness.
How does the design express the brand’s values? What inspired the design?
The design of Merci Handy products is a reflection of our core values: joy, simplicity, and creativity. Our vibrant colors, whimsical illustrations, and compact formats are all designed to bring a smile to our customers’ faces. We draw inspiration from everyday life and pop culture, aiming to create a sense of happiness and positivity. The playful design not only makes our products stand out on the shelves but also makes them a delightful addition to our customers’ daily routines.
What is innovative or unusual about your packaging?
Our packaging is innovative in several ways. Firstly, we prioritize sustainability by using recyclable materials and reducing plastic wherever possible. The compact size of our products is designed for convenience, allowing them to fit easily into bags and pockets, making them perfect for on-the-go use. Additionally, our packaging often includes fun, interactive elements like quirky messages and colourful illustrations that engage our customers and create a memorable experience.
What technical challenges did you need to overcome to manufacture the packaging, if any?
One of the main challenges we faced was ensuring that our packaging was both eco-friendly and durable. We wanted to reduce our environmental impact without compromising the quality and functionality of our products. This involved extensive research and collaboration with our suppliers to find the right materials and manufacturing processes. Our bottle of hand sanitizer is 100% from PCF, even if the strong interaction with alcohol of our hand sanitizer.
Another challenge was maintaining the vibrant colours and intricate designs during mass production. We had to work closely with our printing partners to achieve the high-quality finish that our customers expect.
What reactions have you had from customers?
The reaction from our customers has been overwhelmingly positive. They love the unique and cheerful designs, which many say brighten their day. Our commitment to sustainability has also been well received, with customers appreciating our efforts to reduce plastic waste. The convenience of our packaging is another highlight, as people enjoy being able to carry their favourite Merci Handy products with them wherever they go. Overall, the feedback has reinforced our belief that combining fun design with practical functionality creates a winning formula.
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