Coca-Cola reveals a Marvel limited edition packaging

The collaboration between Coca-Cola and Marvel, entitled “The Heroes”, features more than 30 iconic characters from the Marvel universe, ranging from Ant-Man to Captain America. Their personalised illustrations adorn Coca-Cola and Coca-Cola Zero Sugar bottles and cans, with a balanced colour palette of white, red and black. Consumers can scan QR codes to unlock augmented reality animations for each character, as well as having the chance to win exclusive prizes such as Disney cruises and autographed memorabilia.

“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new creative heights,” said Coca-Cola Trademark’s Global Head of Creative Strategy and Content, Islam ElDessouky.