Can beverage brands succeed without labels?

Coca-Cola is removing labels from Sprite bottles in a UK trial in a bid to improve sustainability: presenting a bare bottle on shelves. Will other brands follow suit – or will branding and marketing teams decide the move is simply too risky? Eliminating the label represents a reduction in the amount of packaging materials used, […]

Ball unveils its annual report

In 2023, the conditions have been created to reinforce Ball’s commitment to creating measurable value and advancing sustainability through scalable, low-carbon aluminium packaging solutions. At a time when adaptability, sustainability and resilience are key priorities, Ball, with its 144 years of experience, demonstrates an unwavering commitment to innovation to ensure the long-term success of its […]