Blighty Booch will be displaying Polytag QR codes on its product labels
These codes have been created by a traditional digital printing process using Limpet Labels’ Screen technology. Once consumers scan them, the QR codes redirect them to landing pages that are specially designed and personalised for them.
By scanning the label, the brand is able to provide consumers with a range of information, such as product details, the latest offers, recycling tips, or access to Blighty Booch’s online shop. The Polytag platform will provide Blighty Booch with region-specific consumer behaviour patterns and sales data.
“Not only will the codes give Blighty Booch the opportunity to communicate directly with consumers about their products, ingredients, health benefits and more, they will also allow the company – via the easy-to-build bespoke landing page – to send consumers directly to their online shop.” added Polytag managing director Alice Rackley.
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