Heineken extends Formula One partnership

Heineken’s collaboration with F1 started in 2016 and will now last until 2027. The brand’s aim is to promote their alcohol-free drinks and responsible consumption.

F1 champion Max Verstappen, a Heineken 0.0 ambassador, was revealed to be involved in gaming push “Player 0.0” featuring Red Bull Oracle Driver.

“We’re incredibly happy to announce this extension to our long-running partnership with Formula One,” says Bram Westenbrink, Global Head of Heineken brand “These deals continue developing our wider strategy to be the number one brand for engaging and entertaining sports fans across the globe, while promoting responsible consumption.”