Australian winery replaces its labels with pictures of dogs seeking adoption

The collaboration between Australian wine brand Leaps & Bounds and Dogs Trust in the UK, put real dogs on its wine labels in the hope of finding them a new home. These wine bottle labels include a QR code consumers can scan to get to know everything about the dogs looking to be adopted. Leaps […]

Campari pushes Milano link in pack refresh

Campari Group unveils a new look for its namesake aperitif brand bottle, inspired by its home city. The Milanese brand revamps it’s bottle to reflect “the sleek, minimalist fashion and contemporary design that the city is known for”. The vertical lines in the glass, and naming Milan on the front label pay tribute to this […]

Behind the brand: Axe – the world’s No.1 men’s grooming brand

How Axe became a global bestseller and the ultimate choice of male grooming for Generation Z everywhere. Three decades ago Axe, also known as Lynx in the UK, launched into the male grooming market. After seeing a gap in the market, responding quickly to consumers needs, and innovating continuously, they created a revolutionary new spray […]