Mimitika calls upon Bormioli for its skincare packaging
Mimitika, a young brand, previously known for its successes in the suncream market, has now entered the skincare market, and has partnered with Bormioli to do so, reports Industries Cosmétiques.
The new skincare line, named ‘Skin Juice Collection’ is designed on the basis of targeted natural active ingredients. The four serums moisturize, soothe, purify and illuminate, all skin types.
Mimitika has opted to work with Bormioli Luigi on this project. The brand shifted its focus to the ready-to-use collection: readymade bottles for more agile and virtuous development. The Thalassa model was chosen for the collection because of its rounded shoulders, which balance the choice of a 15 ml format for a particularly feminine aesthetic. It is easy to use and reacts perfectly to the dropper’s actions. Furthermore, this vial contains a portion of PCR (15%), which is a further incentive for brand involvement.
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