Design case study | Johnnie Walker Black Label Keep Walking City Collection

Johnnie Walker, owned by Diageo, launches ‘Keep Walking City Collection’, in partnership with Air-Ink. This collection, developed by design agency ‘Bulletproof’, was launched in August 2022, and its first three launches were seen in Warsaw, Bangkok and Madrid. How does the design express the brand’s values? The design expresses the brand’s values by championing creative […]