Genderless beauty is the new normal

Beauty packaging is essential in assisting brands in navigating this new environment. The most popular packaging among these firms features clear lines and straightforward, useful, and durable designs, and decoration is essential to communicating gender neutrality.

Major businesses in the beauty sector are making investments in this promising market, either through partnerships with gender-fluid role models like fashion designer Harris Reed, as did MAC, or through the acquisition of popular brands, as did Coty recently with Orveda.