UV blacklight label on new craft beer can reveals hidden images

MTB and Turner Labels’ collaboration, along with the support of an HP Indigo 6900 digital press, allowed for the creation of a craft beer can label utilizing blacklight UV ink. Paige Tiller, Turner Label’s art director said, “Experiencing an ordinary product in a new way enriches the senses and memory”.

Paige Turner designed a blacklight label with the help of the brewery’s artist that, in addition to revealing concealed images, had the added bonus of funny hidden messages that generated activity for the amusement of the audience. Every beer pack purchase came with a little blacklight so the customer could examine the label and share.