Press Release | The ESEPAC and ESP Student Challenge projects supported by The Estée Lauder Companies
Easyfairs Oriex, organisers of Paris Packaging Week, have partnered with ESEPAC (École Supérieure Européenne de Packaging) and ESP (École Supérieure du Parfum), to organise a competition between students from the two schools. And today, we are excited to announce the student projects from the 6th edition of the competition! Paris, 22 April 2022. For the theme […]
Smurfit Kappa launches paper tube drinks pack
Paper packaging specialist Smurfit Kappa has incorporated its Eco-Tube for The Clydeside Distillery’s new packs. The paper packaging specialists claim its Eco-Tube is 100% recyclable within normal consumer recycling schemes and targets premium spirits markets. It was devised under the Smurfit Kappa Better Planet Packaging initiative. According to the brand, “When The Clydeside team first […]
Guerlain teams up with Atelier Truscelli for 2022 Muguet edition
For the 2022 edition of its Muguet fragrance celebrating May Day and France’s lily-of-the-valley tradition, Guerlain (LVMH) called on Atelier Truscelli. For Guerlain’s Muguet fragrance this year, Truscelli transposed the lily-of-the valley flower to jewelry; enameled leaves in a vibrant green contrast with the floral sprig’s bell-shaped flowers set with sparkling crystals. The flower is […]
Student competition project #1 supported by Estee Lauder: PERFUME MADE VISIBLE LES SCEAUX
For the theme of the 2022 competition – “How to reinvent unique, luxurious and sustainable consumer experiences for the luxury fragrance market” – students from both schools were asked to work on this specific brief and present it to the team at Paris Packaging Week and to The Estée Lauder Companies. Project PERFUME MADE VISIBLE […]