Absolut bottle highlights trailblazers

Pernod Ricard has created a limited edition Absolut bottle to celebrate powerful voices around the world.  Each sapphire blue bottle comes with a medallion in one of four colours and is made from 80% recycled glass. To symbolise the power of voices from around the world, the glass is decorated with expanding sound ripples.  With […]

Packaging trends in fragrance by Monia Merabet – WeOutWow

Monia Merabet, founder of WeOutWow, an agency of trends and strategic innovation, talks about the packaging trends in the fragance industry.  “There is no denying that the fragrance market has strongly been impacted by the pandemic. When most people around the world had to stay home and wear masks when socializing, the need for fragrances […]

Design Case Study | Breath, a creative reflection of Zephyr

Breath is a concept designed by Studio Zephyr intended to demonstrate the designers know-how and creativity. Find out more about this pack in our exclusive design case study below. Tell us a bit about the brand – its heritage, its story, and its markets – and the brief for this project. How does the design […]